Marketing automation and lifecycle messaging · Tool profile
Mailchimp — pricing, features, and fit
Updated 2026-09-30 · markdown mirror
Verdict
The brand-name email-first platform; simplest start, now lagging on automation and segmentation. TestedActually has not published a full verdict on Mailchimp yet — the verified numbers below are the short version.
| Tier | Price | Verified | Source |
|---|---|---|---|
| Free | $0/mo Documented at the source Checked 2026-09-30 mailchimp.com /pricing/ 1 seat, 1 audience, 250 contacts max, 500 sends/mo (250/day); no automation flows in the free column | 2026-09-30 | mailchimp.com |
| Standard | $20/mo Documented at the source Checked 2026-09-30 mailchimp.com /pricing/ Starts-at for the 0-500 contact band; the page rendered an AUD default selector ($17/mo promo for 12 months shown), USD base is the anchor per Mailchimp's own note; contact-band pricing scales to $800/mo at 100,000 contacts | 2026-09-30 | mailchimp.com |
| Premium | $0/mo Unconfirmed — in the claim queue Checked 2026-09-30 mailchimp.com /pricing/ Starts-at price was JS-masked in our fetch (rendered "starts at 0"); recorded as not rendered rather than invented. Premium is the unlimited-contacts tier with priority support. | 2026-09-30 | mailchimp.com |
● tested by us · ● documented at the source · ● unconfirmed, queued in /confirm.txt — hover or tap a dot for the source and date