# Mailchimp — pricing, features, and fit

> The brand-name email-first platform; simplest start, now lagging on automation and segmentation. TestedActually has not published a full verdict on Mailchimp yet — the verified numbers below are the short version.

Human page: https://testedactually.com/marketing-automation/mailchimp/
Mirror: https://testedactually.com/marketing-automation/mailchimp.md
Updated: 2026-09-30

Product site: https://mailchimp.com

**Mailchimp pricing (every row carries its source)**

| Tier | Price | Verified | Source |
| --- | --- | --- | --- |
| Free | $0/mo | 2026-09-30 | [mailchimp.com](https://mailchimp.com/pricing/) |
| Standard | $20/mo | 2026-09-30 | [mailchimp.com](https://mailchimp.com/pricing/) |
| Premium | $0/mo | 2026-09-30 | [mailchimp.com](https://mailchimp.com/pricing/) |

Appears in:

- [Hub — Marketing automation and lifecycle messaging](/marketing-automation/)
- [Versus — Klaviyo vs Mailchimp — ecommerce engine or email app](/marketing-automation/klaviyo-vs-mailchimp/)
- [Benchmark — AI crawler access test: can answer engines read these vendors?](/marketing-automation/benchmarks/marketing-automation-ai-crawler-access/)

## Sources

- https://mailchimp.com/pricing/ — checked 2026-09-30, confidence: documented
- https://mailchimp.com/pricing/ — checked 2026-09-30, confidence: unconfirmed
- https://mailchimp.com/solutions/ecommerce-marketing-tools/ — checked 2026-09-30, confidence: documented
- https://mailchimp.com/pricing/marketing/compare-plans/ — checked 2026-09-30, confidence: documented
- https://mailchimp.com/partners/ — checked 2026-09-30, confidence: documented