Marketing automation and lifecycle messaging · Tool profile
Customer.io — pricing, features, and fit
Updated 2026-09-30 · markdown mirror
Verdict
Data-driven lifecycle messaging for product-led SaaS, triggered by what users do in your product. TestedActually has not published a full verdict on Customer.io yet — the verified numbers below are the short version.
| Tier | Price | Verified | Source |
|---|---|---|---|
| Essentials | $100/mo Documented at the source Checked 2026-09-30 customer.io /pricing/ Starts-at, billed monthly, 5k profiles (people plus objects), 1M emails/mo, visual workflow builder; overages $0.009 per profile, $0.12 per 1,000 emails | 2026-09-30 | customer.io |
| Premium | $1000/mo Documented at the source Checked 2026-09-30 customer.io /pricing/ Starts-at, billed yearly, custom profile and email volume, 10 object types, HIPAA option; Enterprise above is custom | 2026-09-30 | customer.io |
● tested by us · ● documented at the source · ● unconfirmed, queued in /confirm.txt — hover or tap a dot for the source and date